Viral Southlake megamansion is heading for auction
A viral Southlake estate priced at nearly $23 million is headed to the auction block.
Concierge Auctions will handle the process, and bidding on the more than 31,000-square-foot home at 1469 Sunshine Lane will open on Sept. 4 at conciergeauctions.com. Bidding concludes Sept. 18 at The Upper House in Hong Kong as part of the Hong Kong Global Sales lineup.
Starting bids for the home are expected to range up to $15 million. It was originally listed in August 2024 with an asking price of $27.5 million.
Built in 2016, the home sits on nearly 4 gated acres near Grapevine Lake. It has eight bedrooms, eight full bathrooms and three partial baths. Listing agent Michael Hershenberg told The Dallas Morning News last year that the property is like “having your own resort.”
“This is truly a once-in-a-lifetime opportunity to own something extraordinary,” Hannah Serwatka, vice president of business development at Concierge Auctions, said in a statement. “Properties like this simply don’t come to market often. Our global network of collectors and luxury buyers have been waiting for exactly this type of rare find, and I’m excited to connect this incredible estate with someone who will treasure it as much as the current owners have.”
The home’s biggest draw might be a state-of-the-art studio.
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It was built in 2024 as part of a complete remodel, and the soundproof music room was designed for Dolby Atmos 3D audio. Hershenberg previously told The News it’s almost one of a kind.
“The (people who designed the studio) said it’s only one of a few studios in the country like this,” said Hershenberg, the founder and CEO of Southlake-based agency the Hershenberg Group. “(This), the one at Apple and there’s another at Capitol Records and Netflix. …You can hear things that you couldn’t have heard before.”
See $23M Southlake home with studio and waterslide 12 images
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The upstairs studio digitally connects to a performing stage in the basement, and the music room has even more possibilities, he said.
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“It (could) be a viewing room to go and mix and master a film that’s getting ready to hit the big screen,” Hershenberg said. “We are designing a drop-down screen that would kind of allow it to be both a convertible music production studio and a private viewing area.”
The audio upgrades make sense. Music producer and engineer Dirk Ulrich is the current owner. He and his wife purchased the home in May 2023, according to Tarrant County deed records. Ulrich, a producer and mix/mastering engineer, founded BrainWorx and Plugin Alliance.
Other features include a full downstairs gym, bowling alley, indoor jump house and an open bar.
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The backyard pool looks like one structure at first glance, but it is divided into two — a main pool and a deep diving pool. The nearly 30-foot-deep diving pool features a waterslide and a diving board.
The home also has three chef’s kitchens, including one just off the pool. The wine room can hold 2,100 bottles. There’s a roughly 2,000-square-foot guest house with its own private entrance and parking, too.
The backyard is made of turf used during Super Bowl LI at NRG Stadium in Houston.
Hershenberg said the upcoming auction takes the process to “a different level” and allows the seller to reach international buyers.
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“It’s rare to find a home that’s both incredibly luxurious and genuinely livable, but this place manages to be both,” Hershenberg said.
