{"id":12551,"date":"2025-07-23T23:17:21","date_gmt":"2025-07-23T23:17:21","guid":{"rendered":"https:\/\/skybeaconnews.com\/index.php\/2025\/07\/23\/come-hug-it-out-how-a-canadian-tourism-ad-went-viral\/"},"modified":"2025-07-23T23:17:21","modified_gmt":"2025-07-23T23:17:21","slug":"come-hug-it-out-how-a-canadian-tourism-ad-went-viral","status":"publish","type":"post","link":"https:\/\/skybeaconnews.com\/index.php\/2025\/07\/23\/come-hug-it-out-how-a-canadian-tourism-ad-went-viral\/","title":{"rendered":"&#8216;Come hug it out!&#8217; &#8211; How a Canadian tourism ad went viral"},"content":{"rendered":"<p>&#039;Come hug it out!&#039; &#8211; How a Canadian tourism ad went viral<\/p>\n<p>A video advertisement for the Eastern Townships, a holiday destination in Quebec, Canada, has gone viral after featuring a hug between a Canadian concierge and an American tourist. <!--more--><\/p>\n<p>The Eastern Townships&#039; tourism board created the advert looking to warm relations between Canada and the United States after months of taunts and tariffs between the two countries. <\/p>\n<p>According to Statistics Canada, US tourism to Canada by car has dropped nearly 11% in June, and Canadian tourism to the US by car has also dropped by at least 33%. <\/p>\n<p>The BBC&#039;s Nadine Yousif dissects the ad and the message behind it. <\/p>\n<p>Video produced by Eloise Alanna and Alex Foster<\/p>\n<p><time datetime=\"2025-07-23T23:17:20.557Z\">4 days ago<\/time>QuebecUnited StatesCanadaShareSave<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#039;Come hug it out!&#039; &#8211; How a Canadian tourism ad went viralA video advertisement for the Eastern Townships, a holiday destination in Quebec, Canada, has gone viral after featuring a hug between a Canadian concierge and an American tourist.<br \/>\nThe Eastern Townships&#039; tourism board created the advert looking to warm relations between Canada and the United States after months of taunts and tariffs between the two countries.<br \/>\nAccording to Statistics Canada, US tourism to Canada by car has dropped nearly 11% in June, and Canadian tourism to the US by car has also dropped by at least 33%.<br \/>\nThe BBC&#039;s Nadine Yousif dissects the ad and the message behind it.<br \/>\nVideo produced by Eloise Alanna and Alex Foster<br \/>\n4 days agoQuebecUnited StatesCanadaShareSave<\/p>\n","protected":false},"author":3,"featured_media":12552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-world"],"_links":{"self":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/12551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=12551"}],"version-history":[{"count":0,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/12551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/media\/12552"}],"wp:attachment":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=12551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=12551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=12551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}