{"id":14586,"date":"2025-08-26T04:54:35","date_gmt":"2025-08-26T04:54:35","guid":{"rendered":"https:\/\/skybeaconnews.com\/index.php\/2025\/08\/26\/2degrees-extends-fighting-for-fair-initiative-to-help-keep-girls-in-the-game\/"},"modified":"2025-09-14T09:51:28","modified_gmt":"2025-09-14T09:51:28","slug":"2degrees-extends-fighting-for-fair-initiative-to-help-keep-girls-in-the-game","status":"publish","type":"post","link":"https:\/\/skybeaconnews.com\/index.php\/2025\/08\/26\/2degrees-extends-fighting-for-fair-initiative-to-help-keep-girls-in-the-game\/","title":{"rendered":"2degrees Extends \u2018Fighting for Fair\u2019 Initiative to Help Keep Girls in the Game"},"content":{"rendered":"<p>Telecommunications company 2degrees has launched a limited-edition merchandise collection designed to promote confidence and support for women and girls in sport. The initiative follows the introduction of the SupportHER Club earlier this year.<!--more--><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skybeaconnews.com\/wp-content\/uploads\/2025\/09\/SupportHER-campaign-New-Zealand-.webp.jpg\"\/><\/p>\n<p>Developed with <strong>TBWANZ<\/strong> and promoted by Eleven PR, the campaign features hoodies and tees created by New Zealand illustrator Bonnie Brown in collaboration with sports psychologist Dom Vettise. The collection includes two designs: \u201cPlay Brave,\u201d printed in reverse so young athletes see the message in the mirror, and \u201cPlay Like You,\u201d encouraging sideline supporters to focus on effort and joy rather than performance.<\/p>\n<p>advertisement<img decoding=\"async\" src=\"https:\/\/skybeaconnews.com\/wp-content\/uploads\/2025\/09\/Station-Banners-2.png\"\/><\/p>\n<p>According to the initiative, the merch was developed in response to research showing girls in New Zealand drop out of sport at twice the rate of boys, with many citing lack of confidence as the key barrier. Through the SupportHER Club, 2degrees is taking tangible steps to fight this unfair statistic.<\/p>\n<p>\u201cThis campaign flips the script on sideline support. It\u2019s not about shouting louder\u2014it\u2019s about changing what we say, and how girls feel when they play. Wearable sports psychology that gives us a way to make belief visible,\u201d said Shane Bradnick, Chief Creative Officer at TBWANZ.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/skybeaconnews.com\/wp-content\/uploads\/2025\/09\/SupportHER-merch-New-Zealand-.png\"\/><\/p>\n<p>advertisement<img decoding=\"async\" src=\"https:\/\/skybeaconnews.com\/wp-content\/uploads\/2025\/09\/APAC-Tambuli-Awards-.webp.jpg\"\/><\/p>\n<p>\u201cGirls drop out of sport at twice the rate of boys \u2013 with nearly half walking away altogether by adolescence. That loss isn\u2019t just for sport, it\u2019s a loss of confidence, connection, and opportunity,\u201d said Zac Summers, Chief Marketing and Strategy Officer at 2degrees.<\/p>\n<p>\u201cThat\u2019s why we\u2019ve invested for years across women\u2019s sport \u2013 from the Tall Ferns to Super Rugby Aupiki \u2013 and why we\u2019re scaling up with the SupportHER Club. This merch campaign is the next step: a bold, tangible way to change the sideline conversation and keep girls in the game.\u201d<\/p>\n<h3>The \u201cFighting for Fair\u201d program includes<\/h3>\n<ul>\n<li><strong>Putting women\u2019s sport on screen<\/strong>: Partnering with Sky Sport to give greater visibility to women\u2019s games and competitions<\/li>\n<li><strong>Backing grassroots opportunities:<\/strong> Investing in programmes that provide more pathways for girls to get involved and stay involved in sport, building confidence and connection on and off the field<\/li>\n<li><strong>Driving national awareness:<\/strong> Elevating the issue of girls dropping out of sport onto the national agenda, sparking public conversation<\/li>\n<li><strong>Creating the SupportHER Club:<\/strong> A nationwide movement that empowers parents, peers, and fans to actively back young women in sport with the right advice<\/li>\n<li><strong>Backing professional sports<\/strong>: naming rights sponsor of the 2degrees Tall Ferns and founding sponsor of Super Rugby Aupiki clubs<\/li>\n<\/ul>\n<p>The campaign launched at Ponsonby Rugby Club with athletes, influencers, media, and their daughters attending. Dame Valerie Adams and Tayla Dalton joined a panel discussion moderated by Courtney Tairi. Nationwide activations will follow, with pop-ups across courts, fields and malls featuring merchandise, conversation spaces, affirmation mirrors and community engagement.<\/p>\n<p>\u201cThis is the kind of work we\u2019re most proud of\u2014combining insight, creativity, and purpose to help drive change. By uniting a telco, creative agencies, psychologists, athletes, and communities, the SupportHER Club proves that when we fight for fair in sport, we all win,\u201d said Catherine Harris, CEO at TBWANZ.<\/p>\n<p>To extend reach, 2degrees and Eleven PR are also sending SupportHER Club mailers to influential New Zealanders with daughters to spark discussion at home and on social feeds.<\/p>\n<p><em>For more information, visit: 2degrees.nz\/supportherclub<\/em><\/p>\n<h3>Credits<\/h3>\n<p><strong>2degrees<\/strong><\/p>\n<p><strong>Zac Summers:<\/strong> Chief Marketing and Strategy Officer<br \/><strong>Dave Pearce:<\/strong> GM Marketing<br \/><strong>Anna Gorman:<\/strong> Senior Sponsorship and Community Manager<br \/><strong>Eva Thomson:<\/strong> Associate Sponsorship and Events Manager<br \/><strong>Quentin Reade:<\/strong> Head of Communications<\/p>\n<p><strong>TBWANew Zealand<\/strong><\/p>\n<p><strong>Catherine Harris:<\/strong> CEO<br \/><strong>Shane Bradnick:<\/strong> CCO<br \/><strong>Group Strategy Director:<\/strong> Mark Lloyd<br \/><strong>Felicity Buckham:<\/strong> Copy Writer<br \/><strong>Jack Tibbs:<\/strong> Art Director<br \/><strong>Simon Mills:<\/strong> General Manager<br \/><strong>Cassie Lapsley:<\/strong> Senior Account Director<br \/><strong>Jodie Hari:<\/strong> Head of TV and Content<br \/><strong>Blair Walker:<\/strong> Head of Post-Production<br \/><strong>Senior Producer:<\/strong> Mark Paisey<\/p>\n<p><strong>Eleven PR<\/strong><\/p>\n<p><strong>Eleisha Balmer:<\/strong> Client Partner<br \/><strong>Brie Elder:<\/strong> Senior Experiential and PR Consultant<br \/><strong>Madi Hewett:<\/strong> Account Manager<br \/><strong>Hayley McKenzie:<\/strong> Account Executive<br \/><strong>Holly Jones:<\/strong> Account Coordinator<\/p>\n<p><strong>Production<\/strong><\/p>\n<p><strong>Sacha Stejko:<\/strong> IDC Photography &amp; Videographer<br \/><strong>Michele Richards-Berry:<\/strong> IDC Photographers Agent &amp; Producer<br \/><strong>Bonnie Brown, Studio Bon:<\/strong> Illustrator<\/p>\n<p><strong>Collaboration Partner<\/strong><\/p>\n<p><strong>Dom Vettise:<\/strong> Vettise Psychology<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telecommunications company 2degrees has launched a limited-edition merchandise collection designed to promote confidence and support for women and girls in sport. The initiative follows the introduction of the SupportHER Club earlier this year.<\/p>\n<p>Developed with TBWANZ and promoted by Eleven PR, the campaign features hoodies and tees created by New Zealand illustrator Bonnie Brown in collaboration with sports psychologist Dom Vettise. The collection includes two designs: \u201cPlay Brave,\u201d printed in reverse so young athletes see the message in the mirror, and \u201cPlay Like You,\u201d encouraging sideline supporters to focus on effort and joy rather than performance.<br \/>\nadvertisementAccording to the initiative, the merch was developed in response to research showing girls in New Zealand drop out of sport at twice the rate of boys, with many citing lack of confidence as the key barrier. Through the SupportHER Club, 2degrees is taking tangible steps to fight this unfair statistic.<br \/>\n\u201cThis campaign flips th..<\/p>\n","protected":false},"author":3,"featured_media":14587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,26],"tags":[],"class_list":["post-14586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sport"],"_links":{"self":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/14586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=14586"}],"version-history":[{"count":1,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/14586\/revisions"}],"predecessor-version":[{"id":14592,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/14586\/revisions\/14592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/media\/14587"}],"wp:attachment":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=14586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=14586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=14586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}