LinkedIn has named McCann as its global creative agency of record, ADWEEK has learned. <\/p>\n
The decision follows a closed review of the social platform\u2019s creative account.<\/p>\n
A LinkedIn spokesperson confirmed the appointment. In a statement to ADWEEK, they said the company is \u201calways exploring new agency collaborations to help us reach our members and customers in more creative and imaginative ways.\u201d<\/p>\n
\u201cWe are proud to be named LinkedIn\u2019s global creative agency of record,\u201d Amber Guild, chief executive (CEO), of McCann New York, told ADWEEK in a statement. \u201cLinkedIn is a category-defining brand at an exciting moment of growth across both business and consumer audiences. We look forward to advancing their business goals and building brand value through the radical creativity of Truth Well Told.\u201d <\/p>\n
LinkedIn\u2019s annual global media spend is $250 million, while its U.S. spend is $110 million, according to estimates from COMvergence.<\/p>\n
This is LinkedIn\u2019s latest agency appointment since Jessica Jensen joined as chief marketing and strategy officer earlier this year. <\/p>\n
In April, LinkedIn moved its media business from Dentsu to Publicis Media. <\/p>\n
And in March, the platform hired R\/GA as global creative strategic agency for LinkedIn Ads following a pitch. <\/p>\n
Earlier this year, McCann Worldgroup reorganized into four brands\u2014McCann, production company Craft, brand consultancy Futurebrand, and precision marketing agency MRM\u2014as owner Interpublic Group (IPG) prepares to be acquired by DDB owner Omnicom Group. The deal is expected to close later this year. <\/p>\n
IPG reported a 6.6% decline in net revenue for the second quarter of 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"
LinkedIn has named McCann as its global creative agency of record, ADWEEK has learned.
\nThe decision follows a closed review of the social platform\u2019s creative account.
\nA LinkedIn spokesperson confirmed the appointment. In a statement to ADWEEK, they said the company is \u201calways exploring new agency collaborations to help us reach our members and customers in more creative and imaginative ways.\u201d
\n \u201cWe are proud to be named LinkedIn\u2019s global creative agency of record,\u201d Amber Guild, chief executive (CEO), of McCann New York, told ADWEEK in a statement. \u201cLinkedIn is a category-defining brand at an exciting moment of growth across both business and consumer audiences. We look forward to advancing their business goals and building brand value through the radical creativity of Truth Well Told.\u201d
\nLinkedIn\u2019s annual global media spend is $250 million, while its U.S. spend is $110 million, according to estimates from COMvergence.
\nRoster ShakeupThis is LinkedIn\u2019s latest agency appointment since Jess..<\/p>\n","protected":false},"author":3,"featured_media":15117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,25],"tags":[],"class_list":["post-15116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tie-business","category-news"],"_links":{"self":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/15116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/comments?post=15116"}],"version-history":[{"count":0,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/posts\/15116\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/media\/15117"}],"wp:attachment":[{"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/media?parent=15116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/categories?post=15116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skybeaconnews.com\/index.php\/wp-json\/wp\/v2\/tags?post=15116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}